COMMUNICATION

You like to explain, to describe, to host, to speak in public, and to write. This si your communication theme at work. Ideas are a dry beginning. Events are static. You feel a need to bring them to life, to energize them, to make them exciting and vivid. And so you turn events into stories and practise telling them. You take the dry idea and enliven it with images and examples and metaphors. You believe that most people have a short attenstion span. they are bombarded by imformation, but very little of it survives. You want your information- whether an idea, an event, a product's features and benfit, a discovery, a lesson - to survive. You wnat to divert their attention toward you and then capture it, lock it in. This is waht drives your hunt for perfect phrase. this si what drives you towards dynamic words and powerful word combinations. this is why people like to listen to you. Your word pictures pique their interest, sharpen their world and inspire them to act.